I recently returned to Pakistan and me and Laura were wondering whether to start something for chaichai in Pakistan. Pakistan is an interesting place for tea consumption. Pakistanis like their tea strong, with milk and it should be very sweet. Also sales of organic products are on the rise here as more and more people become interested in the quality and health benefits of the foods they put in their stomachs. A number of organic outlets are springing up around the country in the larger cities. There is a certain type of customer in Pakistan that actually goes out and buys organic products because most people, as in the rest of the world, are usually concerned about price when they go out to buy products. I may be generalising here but a lot of people look at the price of an item before they decide to buy it. So we started thinking could chaichai's products sell in a market where organic products are not mainstream yet and also where people are very concerned about price. We have decided to test the market by pushing a very small number of products into the market and waiting to see what the result is. Will people buy our chai at our price point or is it too high, will people like the taste and strength of our tea and will people become repeat buyers? As with any product the answer to these questions will come in time. We'll keep you updated, keep drinking and enjoying your chai.
