A small chai company and the credit crunch
This entire credit crunch business is very depressing. Everyday you hear on the news that the situation is getting worse and it will be years before the economy rights itself again. For a small company like ChaiChai the whole situation is bad because unlike large companies we cannot decrease our prices or offer deals like buy one get one free or come out with large scale advertising campaigns. But what we can do is fight on and get through the recession with the determination that comes from being an entrepreneur.
In a recession, the first thing that people cut back on are luxuries and an indulgant product like chai isn't on the top priority shopping list for most people, but the way we will overcome this is to innovate, by introducing new flavours and trying harder to get the word out about our company and our products. Until next time, this chaiwalla will soldier on.
